According to useage data, Facebook’s Poke barely affected Snapchat

Facebook’s active usage data suggests that their Poke app hasn’t had much impact on the usage of Snapchat. For anybody don’t know when it came, it came onto the scene around a year ago.


The source of the data is Onavo. he data implied that market share of Snapchat grew after the launch of Poke. In February, the data shows that roughly 12 percent of iPhone users in the United States opened Snapchat. This is compared to Poke, which the data shows was only opened by about 0.25 percent of users in February.

It just shows everyone that Facebook can not be the best at everything they touch. Sometimes it is better for a company to focus on just one or two main products. For Facebook, that is social networking.




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