Only 29% of core gamers will buy next-gen consoles at launch says a research firm

According to the latest report from a research firm – NPD Group, a mare 29% of core gamers will purchase next-gen consoles at launch. A lowly 29% adoption rate shouldn’t be shocking because both the Xbox 360 and PlayStation 3 have their own huge user-bases and the move between different versions will take time. These consumers – purchase things often, new games, in-game content, DLC packs and more on a regular basis just to get the taste of latest content.

Only_29_percent_of_core_gamers_will_buy_next_gen consoles_at_launch_says_a_research_firm

Investing another $500-plus on next-gen consoles, a Full HD capable display or TV if they didn’t already – in order to fully experience next-gen consoles,
and a slew of new games is all daunting to well-established core gamers.

The figures come from NDP Group polling over 6,000 people in a survey, with just 887 of qualifying for their definition of a ‘core gamer’. Their definition of a core gamer is someone who is over 9 years old and plays games for five or more hours each week on the Xbox 360, PS3, PC or Mac.

Furthermore, they must play at least one game that fits into any of the following genres: play action, adventure, fighting, flight, massively multi-player, racing, real time strategy, role-playing, shooter or sports game.




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