There was a time when the Apple’s iPhone was the undisputed champion, overlooking the grassy knolls quietly whispering ‘this changes everything, again’ to itself, but those days are behind it thanks to huge competition coming in from what seems like all sides. To make things worse, it is losing some of its luster among Asia’s well-heeled consumers in Singapore and Hong Kong, a victim of changing mobile habits and its own runaway success.
Driven by a combination of iPhone fatigue, a desire to be different and a plethora of competing devices, users are turning to other brands, notably those from Samsung Electronics Co Ltd, eating into Apple’s market share.
Since 2010, Apple has been completely controlling Singapore in terms of market share, with more devices in Singapore running iOS per capita than anywhere else in the world. This is where StatCounter – gs.statcounter.com, who measure traffic collected from a network of 3 million websites, calculate Apple’s share of mobile devices in Singapore.
This includes the iPad and iPhone, where Apple’s market share dropped from its peak of 72% in January 2012, to under 50% this month, while Android devices now control 43% of the market, up from just 20% in the same month last year.
Anecdotal evidence of iPhone fatigue isn’t hard to find: Where a year ago iPhones swamped other devices on the subways of Hong Kong and Singapore they are now outnumbered by Samsung and HTC Corp smartphones.