“The Next Microsoft” was a vision by designer Andrew Kim, and received a bunch of press when it was unveiled last year. It was a minimal re-branding for the company across multiple platforms such as Windows, Surface and Office. But it worked, and it worked very well.
Kim has now announced that the Redmond-based software giant has hired him after seeing his designs, countless other companies were after Kim, but Kim says that Microsoft was the most obvious choice. He also promises that he is to create his “greatest work ever” when he starts at the company in a few months time.
Kim will be working within the Xbox division, which is an interesting move considering we’ve been hearing about the next-generation Xbox launch in the summer. If this happens, we should – and hopefully – see a total revamp of the Xbox brand. It’s been a while coming, but let’s hope that Microsoft ditch the number and just call it ‘Xbox’.