In a bid to tackle post-X’mas slump in sales, particularly affecting its low-volume high-end products, NVIDIA reportedly concerted price-cuts for its single-GPU flagship graphics card, the GeForce GTX 680, in Europe. Prices of a Palit-made GTX 680 card across vendors dropped to 399€, from its X’mas shopping season peak-price of 432€, and normal price of 420€. Another premium card by EVGA saw similar price cuts, settling down at 420€. In other parts of the world, similar price-cuts are reported. An Extreme Edition card by ZOTAC, sold in China, dropped in prices by 799 RMB, settling down to 3999 RMB.
Now, the price of OEM GTX680s have been decreased by nVidia, and we can expect price drop by different manufactures, even of the cards having custom PCB.